Marketing and Sales and $

Okay, this article is seven days old (big deal), but it certainly makes some interesting points about the ten best ways to market your book. "As the Man Booker Prize looms, every competing publisher has every finger crossed that their book will be boosted into the stratosphere. But what are the reasons a book sells well?"
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And yet again. Another look at the NYTimes' best sellers list. I especially like the idea of putting a $100K bonus into a writer's contract if they make it to #1. Anyone out there have that in their contract?