Steve Jobs & Lady Gaga United

I'm up to my eyeballs wading through marketing options for my books due to come out starting this summer and through 12/21/2012, the fall of civilization, according to the Mayan Calendar. Social media (Facebook, MySpace, Twitter, etc.) are necessary time drains that I have to address. And then, a writing friend sends me this link to Lady Gaga and Steve Jobs of Apple and their potential joint venture to tie all the social media in the world into a cloud or mist or thunderstorm or something. We are all connected, at least, that's how some of us feel. And it is especially true for those who have disposable income and want to dispose of it in my direction once I figure out how to leverage social media to my advantage. But what about AtuAtuzuwatta in Botswana? Does he feel connected, too? Does he want to read murder mysteries set in Pennsylvania or North Carolina?


Can you make sense of this article? Or, is this the 21st centuries version of snake oil for which we are all gaga over?