Guest Blog: "The Good, the Bad, and the Ugly of my Blog Tour" by Ron D. Voigts
A long time ago, in another place,
and what seems like a world so far different than the one we live in today, big
name companies published books and made the authors of the time. The publishers
controlled what and how their products would be shown in bookstores. They booked
their authors on TV shows and radio spots.
And their writer toured the country, going from city to city, bookstore
to bookstore, reading excerpts, talking about themselves and their books, and
signing books. Ah, the good old days!
Today’s author is pretty much on
her own. After those famous words —THE END — are typed and the book is published
begins the real work. In a word it’s
called marketing. One aspect that
parallels the days of yore is the book tour, which has been appropriately
renamed the blog tour. Over a short period of time—a week or two or maybe a
month—the author gets to travel around doing excerpts, talking about their books
and themselves, and getting reviews…all on the Internet. I just finished a blog
tour for my latest midgrade ebook, PENELOPE AND THE MOVIE STAR, and will share
with you the good, the bad and the ugly. Only the names will be omitted to
protect the guilty.
The blog tour was arranged by a
blog tour manager who specializes in paranormal books, although not all the
blogs were devoted to just paranormal reading. Part of my reasoning was to reach
twentyish female readers that I’ve identified as my secondary audience. The
paranormal book market is most popular with this reader and they lap into other
YA books with female protagonists. Logically I should target middle grade
readers, but they don’t read blogs, so hence my secondary audience.
Here is some of the bad. On one
blog, none of the links worked. They were obviously miscopied and even after
someone left a comment about it, nothing changed. In another case, the books
titles were followed by the http:// address which did not look very
professional. My belief is that anyone creating a blog should know how to embed
links. For one blog, I did an interview,
but it never appeared. Another blog site had a disclaimer that the material it
contained may only be suitable for adults. Oh, my! Granted my target audience was
twenty-something, but my protagonist is only fourteen. (Penelope had to keep her
eyes closed the entire time.)
Now on to the good. Two blogs did a
good job and did everything right. (Granted one blog leaned toward protagonists
with fangs, but perhaps the next book I churn out could be PENELOPE AND THE
VAMPIRE.) Layout was good. Links embedded. No complaints. For another tour stop,
Penelope wrote the blog which was well received. As someone commented, “Isn’t
Penelope lovely?” (Of course, she is!) I did a piece about the 10 books that
influenced my writing and it went over well. And one of the bloggers is local to
me in NC and will do a review when my next book comes out.
Next, the ugly part. I saw no increase in my sales on Amazon.
Since PENELOPE AND THE MOVIE STAR is exclusively on Amazon, I had hoped to stimulate
sales. Ironically my sales did a small
jump on Barnes and Noble for the other books in the series. Go figure!
Getting a review or interview on
any blog is not always that easy. Having
a promoter with contacts helps. Also,
the name of game is branding, so if anything, I did get the word out. If you want
to check out the tour, check out my blog, That Was Then, This Is Now.
4 comments:
I feel really glad and humorous after reading this share. Actually, i am looking for books and novels on Murder or crime based theme.
Wow, I didn't know blog tour managers exist. Sure sounds that this one didn't select the best platforms for Penelope. Thanks so much for sharing your experiences, Ron. Very interesting read for me as a newly published writer.
Wish you success with your books. May the sales number climb higher and higher!
Yep, matching the blog tour with the right audience is important for success, and Bob, you've come to the right place for novels on murder or crime. Check out my book reviews. Most of the novels are about those topics.
Sheilia Rudesill wrote (but can't seem to post) ...After years of not writing a blog, I still don't. Well not a typical blog. I have another strategy. It's a combo website/blog, but I only blog 4-5 times a year. If I was clever or more well versed I might blog all day long and forget the novel writing.
I greatly admire those who entertain with their blogs and twitter posts or the technical writers whose articles sound more like prose than reporting facts.
Thanks, Ron. I need to join your blogsite. While I'm not in my twenties, I adore Penelope!
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