Sunday, May 29, 2011

A Picture Is Worth A Thousand Words

I'm looking at all angles to ensure my books sell once they start getting out there later this year. Right now, I'm obsessing over book covers. As we know, we are never supposed to judge a book by its cover; however, we do. We also judge by titles and blurbs. This is especially true when we are stuck in an airport and we need something to read prior to our 13 hour flight to Bhutan. So I made covers for my seven books to get a feel for what friends and other strangers like, dislike, or otherwise wish to burn me at the stake for creating. So far in my test marketing: (1) the favorite cover is also the most disliked, and this is by a wide margin over the competition (controversy good-boring bad); (2) humor is subjective, the one I think is very funny is stuck at the bottom; (3) iconic content representations seem to work better than collages, collages are to busy and slow down the decision-making process. All my titles seem to past the smell test, and the fake (and someday hopefully real, one-liner blurbs) are universally helpful. Test marketing continues, but I have to reassess my humor. The critical cover question is: "Do Yetis fall in love?" The response: "What's a Yeti?" Do you know what a Yeti is? Do you think they fall in love? Inquiring minds and book marketing whores want to know.

1 comment:

Ron D. Voigts said...

To your point that the favorite is also the most disliked, I have heard the must successful commercials are also the most annoying. "Where's the beef?" and "I've fallen and can't get up?" Those phrases will probably haunt me the rest of my life. I agree the cover is the first impression and the most lasting.

--Ron D. Voigts
Author of the Penelope Mystery Series