Attended a Saturday night session for about a dozen writers (after we were sure we weren't saved) seeking new ideas, a safe place to read, and companionship not of the four-legged kind (i.e., cats, dogs, horses, deer, rodents, and cicadas--although I guess they're six-legged). We ate great potluck food, yakked about the writing business, then read from some of our babies. Some people were published; some are ready to be published; some just needed acknowledgment that they have something that can be published in the future. But the most interesting thing to me, mostly because I'm pulling together my marketing plan for when I publish this summer, is this condensed thought: a great deal of the social media (Facebook, Twitter, MySpace, etc.) only gets your books bought by close family and friends, if them. Real marketing needs to rise above just having social media. It is the active engagement of the social media married to word-of-mouth and just the plain gumption to get out there and be in front of people at wherever people gather that will carry day. Social media can't do it alone. True? False?