A friend asked me to help him out. His publisher had been pressuring him to create a web presence via a web site. He wondered if it was worth it. Well,
I'm no marketing expert, but I agreed with his publisher.
The higher the name recognition, the better the sales. The more times you show
up on a web search, the more likely you won't be like an old can of beans stuck
on a shelf waiting for some granny to get you on discount. You'll be the
"AMAZING NEW ALL-TEMPERATURE WRITER on display in front of the
That written, there is a time drain involved with doing anything other than writing. Blogs and web sites can turn into the nightmare from Cleveland, the thing that wouldn't leave, or that blood-sucking monster under the bed. Don't get pulled into a big trap. Learn to budget your time. And if you're uncomfortable about your ability to build a website or blog, get some help. Sydney has some thoughts to help.
2. Keep the web page simple so that you don't have to update it every five minutes; though, you will be on it a lot in the beginning as you load up pertinent information.